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But this new change brought a whole new regime of culture and sophistication to the screen. The stars of the stage were brought in by the bunch to fill the need for speech. Shakespeare and great literary works were translated for the screen. By now the studios treated the actors as they would royalty. MGM claimed their studio had more stars than the sky above. The star was a studios most important asset. The studio heads used clever business tactics to squeeze as much out of them as possible. If a suitable picture couldn't be found for a particular star they would use the loan out system. For example let us say Bettie Davis was earning 3,000 a week, Warner Brothers might decide to loan her to another studio for 5,000 a week and pocket the difference. |
These kinds of tactics were often used as a sort of punishment for actors.
Because we all know things are never as glamorous as they seem. Scandal
Since the silent era scandal has always played a part in the film industry.
The famous "Fatty Arbuckle" one of the original Keystone Cops was charged
with the murder of a woman at a celebrity party. He managed to bribe himself
out of the courts but his career became ruined because of the scandal. Later,
studios began to be very protecting over their misguided stars. One of Hollywoods
greatest leading men Clark Gable is a key example. Gable was driving drunk
one night and accidentally killed a pedestrian in a desolate road. He immediately
called Louis B. Mayer head of M.G.M. to handle this ordeal. Continues on next page |
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